A Legacy of Beauty: Over 160 Years of Tradition and Excellence
Over the years, Sultan Garden has grown from a small family-owned apothecary in Morocco to an internationally recognized brand. With a commitment to using the same time-honored, natural ingredients, the second generation of the family has expanded the brand's reach to global markets, introducing the world to the beauty secrets of Morocco while maintaining the authenticity and purity that made it beloved for decades.
MEET THE FOUNDERS
Over 160 years ago, in the heart of Marrakech, Ahmed and Yasmina Amari founded Sultan Garden, crafting a unique blend of Argan oil, Ghassoul clay, and Raw Argan Tree Honey. Their simple yet effective formula became beloved across Morocco, known for its nourishing and rejuvenating properties. For decades, they maintained the same authentic recipe, gaining recognition for its purity.​
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Today, their descendants, Noah and Ema, born in the USA, are taking over the business. While honoring their elders' legacy, they are expanding Sultan Garden's reach globally, using the same time-tested formula that has been cherished for generations.
A New Generation Continues the Legacy
Discover our Executive Team
Noah Amari
Chairman & CEO
As the CEO of Sultan Garden, Noah Amari leads the company with a vision of blending tradition with innovation. Building on the legacy of his family’s 160-year history, Ryan has guided Sultan Garden into new global markets, maintaining the brand’s core values of authenticity and quality. His leadership ensures that the time-honored traditions of Moroccan skincare continue to thrive while expanding the brand’s reach across the world.
Ema Amari
As the Head of Marketing, Ema Amari brings creativity and passion to shaping Sultan Garden’s global brand image. With a deep understanding of both the beauty industry and the power of storytelling, Yasmine ensures that Sultan Garden's products are not only known for their luxurious quality but also for their rich Moroccan heritage. Her strategic approach keeps the brand at the forefront of high-end skincare, captivating new audiences while staying true to its roots.
Head of Marketing
Sam Amari
Head of Global Markets
As the Head of Global Markets for Sultan Garden, Sam Amari plays a crucial role in expanding the brand’s presence across international markets. With a deep understanding of global beauty trends and market dynamics, Sam ensures that Sultan Garden’s products reach new heights, connecting the brand’s Moroccan heritage with consumers around the world.
Jack Soleman
Head of Partner Relations
As the Head of Partner Relations, Jack Soleman is dedicated to building and maintaining strong partnerships that drive Sultan Garden’s growth. His ability to cultivate meaningful relationships with distributors, retailers, and strategic partners ensures that the brand continues to flourish globally, all while preserving its authenticity and values.
Celebrating 160 Years of Excellence
Honoring Our Heritage and Our 100 Employees Strong Team
For 160 years, Sultan Garden has been at the forefront of natural beauty, crafting luxurious products rooted in Moroccan tradition. This milestone is a celebration of our journey, from humble beginnings to becoming a globally recognized brand. Our success is built on the dedication and passion of our team, spanning generations. As we honor our rich history, we look forward to a future of continued innovation, bringing the finest Moroccan ingredients to the world. Here's to 160 years of excellence and the incredible people who made it possible.
